Laurent Gras: My Provence (Alta Editions 2012)
After the successful experience of his online blog, Laurent Gras decided digital technology would be the best vehicle for his first cookbook.
The uniquely interactive digital book presents home cooks with personal recipes from his native Provence, illustrated with vivid color photos by celebrated photographers Shimon and Tammar, and HD videos of Gras cooking.
Written with Mitchell Davis, Executive Vice President of the James Beard Foundation, the book was well received winning the International Association of Culinary Professionals (IACP) 2013 Judges Choice Cookbook Award, and a New Media Award for Intriguing Use of Technology.
In 2007, prior to the opening of L2O Restaurant, Laurent Gras started a blog to document his creative process and the inner workings of the restaurant.
Gras updated the blog several times a week, with original writing and photography that detailed everything from ingredient sourcing to step-by-step recipes and moments of inspiration.
Maintained over a period of three years, the blog garnered an international following from the industry, media and the dining public. It was a catalyst for the chef blog trend.